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Ordinary life is anything but ordinary. This book is a study on how the intimate, simple tasks of daily life add up to a complex social dance of role-playing, detachment, repetition, success, and failure. My project examines these themes in various ways — curiosity of the unknown, public and private spaces, New York City as a changing landscape, and mass communication in the physical world.

Presenting these collections in a similar form to a telephone book is a nod to past modes of mass communication.  The colors are used in a similar way as they direct the reader, highlighting sections and creating typographic hierarchies. The body copy and headers are set using Bell Gothic, originally commissioned by the AT&T corporation for use in telephone books.